Microsoft Product Feed — products in Microsoft Merchant Center

The Microsoft Product Feed extension exports your store's catalog to Microsoft Merchant Center (part of Microsoft Advertising, ads.microsoft.com). From there products appear in:

Bing Shopping product ads (Product Ads in Bing search and across Microsoft partner surfaces);
Microsoft free product listings;
the product showcase in Bing search.

Bing and the Microsoft ecosystem remain a notable traffic source, especially on desktop and in some countries, with lower competition for product placements than Google. As with Google, this is not a marketplace — the shopper clicks through to your store's storefront website and orders there.

The extension works on a feed model without API keys: the platform generates a public product feed in the Google Product Feed format (Microsoft uses the same field schema) and keeps it continuously updated. You just point Merchant Center to the feed URL once.

Step 1. Connecting in Cenaly and getting the feed URL

Open the App Store (admin.meni.ge/app-store) and go to the "By Locations" tab.
Select the location you need.
Find the "Microsoft Product Feed" (Microsoft Merchant Center) card and click "Connect".
The card shows the feed URL in XML and CSV with copy buttons. URL shape: https://cdn.meni.ge/feeds/microsoftfeed/{account-id}/{location-id}.xml (and .csv).
Copy the URL you need.

The feed is built from the location's catalog (retail mode) and updates automatically on product, price and stock changes. Variations are exported as separate items with a shared item_group_id; prices account for discounts and channel price rules, stock for the buffer.

There is no need to regenerate the feed manually.

Step 2. Adding the feed in Microsoft Merchant Center

Sign in to Microsoft Advertising (ads.microsoft.com) and open Merchant Center (Tools → Merchant Center).
Create a store, if you don't have one, and verify ownership of the storefront domain.
Inside the store go to feeds/catalogs (Feeds / Catalogs) and add a new feed.
Choose the download by URL method (Download from URL).
Paste the feed link from step 1 (XML recommended), set the country and language.
Set an automatic download schedule and save.

Microsoft will download the feed and submit the products for review. Review usually takes up to a few business days.

Microsoft Advertising menu labels change periodically — look for Merchant Center → feeds/catalogs and the option to download a file by URL.

Which format to choose: XML or CSV

Microsoft Merchant Center accepts both. XML is preferable: it validates more strictly and handles variations and multiple images more reliably. CSV is useful for a manual content check in a spreadsheet.

Key feed fields:

Field	Contents
`id`	Unique product identifier
`title`	Name
`description`	Description
`link`	Link to the product page in the web catalog
`image_link`	Main photo
`additional_image_link`	Additional photos
`availability`	`in_stock` / `out_of_stock`
`price`	Price
`sale_price`	Discounted price
`brand`	Brand
`gtin`	Barcode
`mpn`	SKU
`condition`	Condition (`new`)
`item_group_id`	Variation group
`product_type`	Category

How Microsoft fetches the feed

Microsoft downloads the feed itself on a schedule from the URL. The recommended frequency is once a day. The platform updates the feed automatically, so every download has fresh data. Nothing needs to be pushed manually.

Requirements and common problems

Working product links. link must lead to a working product page — enable the web catalog (the location's storefront), otherwise products are rejected.
Photo required. Without image_link a product is rejected.
Description and title. Fill in meaningful text — it affects approval and display quality.
Currency and country. Must match the store settings in Merchant Center.
Domain verification. Microsoft requires verifying ownership of the storefront, otherwise the feed is not accepted.
Moderation. Feed-vs-page consistency is checked; discrepancies cause rejection. Keep the catalog and storefront in sync.

Related sections

Catalog and Products — feed data source
Storefront and Domains — where feed links point to
App Store — where the integration is connected
Google Product Feed — the same export for Google

Frequently Asked Questions

How is this different from the Google feed?

The field schema is the same (Google Product Feed), but the feed goes to the Microsoft ecosystem — Bing Shopping and Microsoft Advertising. There is lower competition for product placements and a separate audience.

Is it paid?

The extension is paid and is connected per location. The Microsoft Advertising account is free; you pay for clicks on product ads via Microsoft Advertising.

Do I need to export the feed manually?

No. The platform updates the feed itself, Microsoft fetches it on schedule.

Products were rejected — why?

Usually: no photo, unreachable links (web catalog not enabled), domain not verified, feed price/availability vs. page mismatch, currency/country mismatch.

Can I use the same catalog for Google and Microsoft?

Yes. Connect both extensions to the location and point each cabinet to its feed URL.

🪟 Microsoft Product Feed