Telegram Ads β Honest, With a Real Result
Let's be upfront about the key fact: Telegram has no ad account a small cafΓ© can open β the official Telegram Ads platform starts in the millions of euros. So the Telegram Ads section works differently and honestly:
- We help you prepare the ad β text and a photo, ready to post.
- We give you a tracking link and instructions on how to actually run it: yourself, through an agency, or straight with a channel owner.
- We count the real result β how many people clicked and how many of them actually ordered.
Open: Admin Panel β Telegram Ads (admin.meni.ge).
A campaign's status is your self-report ("I launched it"), not an API status. The platform doesn't launch anything automatically and doesn't charge money.
The ad wizard
Screen 0 β how it works. An honest explainer (see above), with a "Create a campaign" button.
Step 1. Goal β more orders from the menu, or awareness. This only sets the tone of the text.
Step 2. Audience β this is not targeting, but a short brief for the AI: your city and who your guests are. It helps write more fitting copy.
Step 3. Format β a channel post and/or a sponsored message. Some formats require a connected Telegram shop.
Step 4. Budget β the amount you plan to spend. It's used only to compute cost per click and per order; the platform never sees or charges this money.
Step 5. Creative β the AI prepares the ad (text, and for image formats, copy to go with a picture). Edit or regenerate it, then create a draft.
Step 6. Link & launch β you get a tracking link (and QR) to your menu/mini app, plus instructions on "how to actually run it": yourself, through an agency, or officially. Once you've posted the ad, click "Mark as launched".
Campaign dashboard
Since there's no API, all the value is in honest attribution via the tracking link. For each campaign and period (7/30/90 days) you see:
- Clicks and unique visitors;
- Orders and revenue that came through the link;
- cost per click and per order, and ROAS (return on ad spend);
- statuses: draft / launched / paused / completed / archived;
- budget β labelled "entered by you; the platform doesn't see the money";
- a daily breakdown (clicks and orders).
Clicks, orders and revenue are real because they're counted from your tracking link and orders in the system.
Related sections
- Telegram Mini App β your menu as an app in Telegram
- Google Ads Β· Yandex Ads Β· WhatsApp Ads
- QR Menu β where the tracking link leads
FAQ
Does Meni run the Telegram ad itself?
No. The system prepares the ad and a tracking link, but you place the ad (yourself, via an agency, or with a channel owner). This is done honestly, because Telegram has no accessible ad API.
Then where do the clicks and orders on the dashboard come from?
From your tracking link: every click and every order placed through it lands in the statistics. That's why the numbers are real.
Why enter a budget if no money is charged?
So the system can compute cost per click, cost per order and return on ad spend (ROAS). You make the actual payment wherever you place the ad.