Yandex Ads β Advertising Without an Agency
The Yandex Ads section is a simple wizard for launching ads in Yandex.Direct for the Russian and CIS market. It's built for an everyday venue owner: no need to understand bids, negative keywords or ad-account settings β you answer a few plain questions and the system configures the rest.
Open: Admin Panel β Yandex Ads (admin.meni.ge).
Connecting
Click "Sign in with Yandex ID" and grant access to Yandex.Direct β you authorize once. The connection is made for the selected location.
The 5-step wizard
Step 1. Goal
Choose what you want from the ad:
- More orders from the menu β the ad leads people straight to your menu so they can order.
- More people nearby learn about you β show your restaurant to people who live and work close by.
Step 2. Where to show it
The ad is shown to people near your venue's address. Set a radius around the restaurant β people within that distance will see it. If no address is set in the location settings, the ad temporarily shows across your whole city.
Step 3. Budget
Set how much to spend per day. You can change it any time or stop the ad completely. Pick a duration: run indefinitely or limit by a number of days. Spend is charged to your Yandex.Direct account balance, not your Meni balance.
Step 4. The ad
The system prepares the ad text from your menu β a headline and body. Edit anything by hand, or click "Generate again" for another variant. A preview is shown alongside.
Step 5. Review & launch
The final screen brings it all together: goal, radius, budget, duration and where the ad leads. Click "Launch" β the campaign goes to Yandex moderation.
After launch the ad is reviewed for a while, then starts running.
Campaign dashboard
The dashboard shows all your campaigns with clear statuses: in moderation, ready, active, paused, rejected (with a reason) or archived. For each you see:
- spend today and over the last 7 days;
- impressions and clicks, with a plain-language hint ("out of every 100 impressions, N people clicked through");
- actions: pause / resume / edit budget / archive.
Related sections
- Google Ads β campaigns and analytics for Google
- Telegram Ads β creative and honest attribution for Telegram
- WhatsApp Ads β Click-to-WhatsApp via Meta
- QR Menu β the menu page the ad leads to
FAQ
Do I need to understand Yandex.Direct settings?
No. The wizard asks plain questions and configures the campaign for you. Advanced parameters are intentionally hidden to keep things simple.
Who pays for impressions?
Spend is charged to your Yandex.Direct account balance. Meni does not charge for impressions.
Can I change the budget after launch?
Yes, the daily budget can be changed right in the campaign dashboard at any time, where you can also pause the campaign.
Where does the ad text come from?
An AI prepares it from your menu. You can edit the text or regenerate it.