WhatsApp Ads β Guests Message You Instantly
The WhatsApp Ads section launches Meta (Facebook/Instagram) Click-to-WhatsApp ads: a guest taps the ad and lands straight in a WhatsApp chat with your venue β to ask about the menu, book a table or place an order in the conversation.
Open: Admin Panel β WhatsApp Ads (admin.meni.ge).
Connecting
Ads run through Meta Ads, so first connect Facebook ("Connect Facebook" button), then set your WhatsApp Business number: pick it from the connected ones or enter it manually. You also select a Meta ad account. Set it up once and you're ready to launch campaigns.
The 5-step wizard
Step 1. Goal
- More conversations β guests message you on WhatsApp.
- More orders from the menu β emphasis on clicks into the menu.
Step 2. Where to show it
Set a radius around the venue's address β people nearby will see the ad. Without an address it shows across the city.
Step 3. Budget
Set a daily budget and duration (indefinite or N days). Money is charged to your Meta ad account balance, not your Meni balance.
Step 4. Ad and welcome message
The system prepares the ad text from your menu β the headline and body can be edited or regenerated. Separately you set a welcome message β the first thing the guest sees when the chat opens. The preview shows both the ad and how the start of the conversation will look.
Step 5. Review & launch
The summary: goal, radius, budget, duration and WhatsApp number. Click "Launch".
Campaign dashboard
The headline metric here is conversations (how many guests started a chat) and cost per conversation. For each campaign you see:
- impressions, clicks, conversations;
- statuses: in moderation / ready / active / paused / rejected / archived;
- a summary tile of spend and conversations;
- actions: pause / resume / edit budget / edit welcome message / archive;
- a daily breakdown (impressions and conversations).
Related sections
- Ordering via WhatsApp β a wa.me button in the menu itself
- Google Ads Β· Yandex Ads Β· Telegram Ads
- Facebook and Meta β ad accounts
FAQ
What do I need to launch?
A connected Facebook account, a WhatsApp Business number and a Meta ad account. All of this is set up on the connection screen.
Where does the guest land after clicking?
Straight into a WhatsApp chat with your venue β with the welcome message you set in step 4.
Whose account is charged?
Your Meta ad account balance. Meni does not charge for impressions.
How is this different from the WhatsApp button in the menu?
The wa.me button in the menu works for people who already opened your menu. WhatsApp Ads bring new guests from the Facebook and Instagram feed.