Website Traffic and Sales Summary
The Statistics section is a quick look at who visits your web menu and how, plus a compact summary of sales and kitchen. Traffic data comes from Google Analytics and is refreshed by a background job on the server (no "live" API calls), so the section opens instantly.
Open: Admin Panel → Statistics (admin.meni.ge). Data is shown for the selected location or all at once.
For deep sales reports, ABC analysis and margins, use Analytics, and for the financial picture, Finance. Here you get a compact overview and, most importantly, website traffic, which those sections don't have.
"Traffic" tab
Google Analytics data on visits to the web menu:
- KPIs: sessions, active users, page views, average session duration — compared with the previous period (7 / 28 days, etc.);
- daily trend (sessions);
- channels and devices;
- traffic sources, countries, cities, languages;
- a sessions heatmap by hour and weekday — handy for planning promos and content;
- top pages;
- a conversion funnel: menu opened → dish viewed → added to cart → checkout started → order placed;
- top dishes by views (from view and add-to-cart events).
"Orders" tab
A compact sales summary from the same data as the Finance section:
- revenue, order count, average check;
- a revenue trend;
- top dishes by revenue and by quantity.
This is a "quick slice" — for detailed reports go to Analytics and Finance.
"Kitchen" tab
Kitchen speed metrics:
- average accept, cook and full-ticket time, % late (with a configurable threshold);
- a trend and heatmap of times by hour/weekday;
- the slowest dishes and wasted prep (items cancelled after cooking had already started).
Kitchen data appears automatically as soon as staff start accepting, cooking and serving tickets on the KDS or in orders — no setup required.
Related sections
- Analytics — detailed reports, ABC analysis, margins
- Finance — revenue, channels, food cost, staff
- Kitchen (KDS) — the source of kitchen timings
- Advertising & Marketing — connecting analytics
FAQ
Why isn't the data "real-time"?
Traffic is collected by a background job from Google Analytics, so the section opens fast and doesn't depend on API limits. Refresh takes up to a day after GA is connected.
The section is empty — what should I do?
Data appears once the GA collection job runs (usually within 24 hours of connecting) or once the location has processed its first orders and tickets.
How is this different from "Analytics"?
"Statistics" gives website traffic and a compact overview; "Analytics" gives detailed sales reports, ABC analysis and margins.